Cosmetic manufacturers are making all types of makeup brush accessories and cleaning tools. The latest launch is the Brush Mat, shown above, by Alexandra Makeup.

According to the company, just place the mat inside your bathroom sink, and use a brush cleansing solution. As you swirk the brush around on the mat’s ribs and ridges, the hair gets clean.

We designed this cleaning mat with the knowledge that people are searching for functional, light-weight, no fail gift ideas that appeal to many females. An affordable price is also a big benefit,” says Chris Moal spokesperson for Alexandra.

The Brush Mat is made from 100% FDA approved silicone. It retails for $19.99.